Online bookings for movie tickets fall to $10

Greater Union cinemas have dropped their online booking prices down to $10 ($11 incl the booking fee) for their adult tickets. They are now the same price as pensioner and student tickets. I think adult online tickets were previously the same as the offline price of $14 (plus the $1 booking fee online).

Presumably they've dropped the online price to increase adoption of online booking, and my guess is there'll be TVCs, or maybe online ads, promoting the fact.

Of course, they could just wait for the news to spread via email between people - I know I've already let about 10 people know. Or how's about a 'tell friends' link next to the promo? Nothing major, just a simple form to fill in, say, 5 friends' email address? Users can already have their own account to view their favourite cinemas etc, so they have obviously have the capability to do things such as forms and data capture.

The offer expires in mid March, so they've given people a good month and a half to get used to booking online.

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