Survey results: Advertiser attitudes and estimates of online advertising

Of note:
- the most popularly cited strengths by advertisers are 'targeting capabilities' (30%), followed by 'customer reach' (26%) and 'cost effectiveness' (19%)
- the most popularly cited weaknesses by advertisers are 'insufficient audience targeting and tracking' (15%), 'too big, too many sites, overwhelming' (11%), and 'limited reach' (11%). This contradictory data suggests confusion amongst advertisers of the role/objectives the internet is best for.

Link: Survey results.