Over complication

Am down in Melbourne for a long weekend, and, as one does, paid a visit to the Melbourne Zoo. Was a great afternoon (meerkats and spider monkeys are the must sees) - but that.s not the point of this post.

At the entry queue, the sign, complete with arrow pointing to the ticket office was labelled "ticket purchase point". What was wrong with just plain "Tickets" or "Buy Your Tickets Here", or even "Purchase Tickets Here"? Why did they insist on making something as rudimentary as a ticket booth sound so fancy? And how much more confusing is that for international visitors especially whose first language isn't English?